You may have noticed I've been cranking out the offensive identity articles lately. While working on the Panthers' identity, I noticed that they tended to throw deeper to their WRs than most teams. This is just a quick write-up of some of the things I found while looking at WR average depth of target (aDOT) and catch rate.
My data for this article came from airyards.com. Pro Football Focus developed the aDOT metric several years ago. Other sites also use the aDOT metric; airyards.com has developed some other advanced stats you might be interested in.
Average depth of target is how far past the line of scrimmage a player is on average when the ball is thrown to him. It's known that the deeper the target, the lower the catch rate. As the original PFF article points out, there are ways to strip out the effect of the QBs accuracy from the WR's ability to catch it, but I'm not going to delve into that. I'm not going to get too much into individual performance at all.
I'm looking at this from an offensive id...
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