If you’re interested in this article, first please read my take on the offensive identities (Part 1 and Part 2) of all the teams in 2016. That will explain some of the stats in this article, which I will not explain here. As I did last year, I will write a detailed piece on each team. 

The Bills' new head coach, Sean McDermott, is a defensive guy, so I'm looking to offensive coordinator Rick Dennison as the offensive identity of this team. Dennison has 22 years in the NFL and worked for Mike Shanahan or Gary Kubiak for all but one of those seasons. He has had the title of OC nine times, but always with Shanahan or Kubiak as the HC. While I'll treat those years as his in the charts and analysis below, there is always the question of what he'll do out on his own – particularly working for a defensive-minded boss instead of a HC who came up on the other side of the ball.

The charts will also show what the Bills offense looked like the last three years, in order to show how it might change under Dennison and how this might affect the fantasy prospects of the Bills' holdovers.











RD = Rick Dennison's offense

NFL = Average NFL offense

BUF – Buffalo's offense

Dennison has coached on winning teams besides the Super Bowl champion Broncos in 2015. He also was OC through a 2-win disaster in Houston and a series of 7-to-9-win teams just like the Bills the last three years.


The Offense Overall










Total plays – the sum of rushing and passing plays.

Regardless of record, from 2008 to 2015, Dennison's offense had an above average number of plays. Last year it was right at the league average and in his 1st two years as an OC, his team was below average in play total. But I think a reasonable expectation for 2017 is around 1050 plays, a slightly positive number for fantasy and ...