• Guru Database: Deep Stats- 5 Years, customizable
• Customized Projections
• Fantasy Football Cheat Sheets, SOS Tool, Points Allowed Tool
• Best Strategy Articles around
• Tons of News & Inside information
• Trade/Roster Analyzers
• Blogs, Message Boards, Expert Chats, Informative Podcasts, Video Reports, more
• Free Baseball Content

• Credibility & track record
• Content quality & uniqueness
• Comprehensiveness & content delivery
• Our advanced statistical tools and technical features
• Longevity since 1995
  
  
   

Top-10 Reasons to Subscribe

 
Reason #1 – Our credibility and proven track record

With so many sources to choose from, credibility is a very important factor when choosing a fantasy service. We contend that NO fantasy site or service can match us in terms of credibility and our track record.

Here are some other examples of how we stand out from the rest:

• We’ve been publishing since 1995, an eternity in the fantasy industry. In 2008, we are celebrating our 14^th year in business and our reputation is impeccable in the industry. Many of our competitors haven’t been playing fantasy football as long as we’ve been publishing this site.

• Unlike the other fantasy services, we’re on the inside when it comes to the NFL. Members of our staff talk to NFL players, coaches, agents, and beat writers; we attend events such as the NFL Combines, NFL Draft, and Training Camps with full credential access; we’re constantly discussing the league with key insiders and analysts who talk to coaches and players and break down coach’s tape. Most other sites get their information from watching games and reading newspapers and are run by people who hold down full-time jobs in other fields. In other words, they’re like any other NFL fans.

• We publish a national fantasy football magazine. FantasyGuru.com Magazine is available on newsstands nationally each summer and has featured interviews with such marquee NFL players as LaDainian Tomlinson, Steve Smith, Clinton Portis, Reggie Bush, LaMont Jordan, and Julius Jones. In fact, it was the first fantasy magazine to ever feature a player interview.

• We're all over T.V. and radio. You can currently see Publisher John Hansen along with NFL legend Marshall Faulk on the “Fantasy Fix” TV show on Comcast Sportsnet’s local stations, which also airs nationally on Direct TV and on other stations during the NFL season. Hansen is the chief fantasy analyst for the show. You can also hear Hansen each Friday night from July-January hosting “Sirius Fantasy Football” on Sirius NFL Radio, the official Satellite Radio partner of the NFL. Hansen has also worked as a fantasy analyst alongside former NFL player Ron Jaworski on the weekly TV show “NFL Fantasy Live” and on the NFL Network on the “Playbook” show, where he appeared alongside former NFL players Sterling Sharpe and Solomon Wilcots. Hansen was also a chief analyst on a DVD the NFL produced for fantasy football in 2003. In addition, contributor Adam Caplan is a regular on Sirius NFL Radio, Comcast Sportsnet, and many other media outlets.

• We're elsewhere on TV, radio, and print. We’ve also provided fantasy analysis for an NFL preseason special that appears nationally on ABC in August. We’ve appeared weekly on ESPN Radio and too many (local) radio stations to mention, as well as being interviewed by and quoted in the Wall Street Journal, San Francisco Chronicle, New York Times, Newark Star-Ledger, Wired News, by the Associated Press, and in other publications.

• We’ve proven our savvy in some of the top "expert" leagues on the Internet by winning 18 championships. Boasting about success in "Expert Leagues" in the fantasy sports industry is a necessary evil in today's competitive times. For the most part, when you compete in a league comprised only of individuals who write about fantasy sports for a living, the competition really is tough, despite what some skeptics may believe. So while the bragging may annoy some, publishing expert league results is one of the best ways a consumer can determine whether or not a fantasy "Expert" really is an expert or a good player.
  
  In total, Hansen has won 15 expert leagues, all of them considered high-end in the industry. From 2004-2006, Hansen made the playoffs in 18 of 21 Expert Leagues, with six championships, including back-to-back titles in the $5,000 Champs Challenge, the highest-stake expert league out there (since defunct after Hansen won two years in a row).

• We were one of the very first fantasy football content providers to ESPN.COM – We were featured on the Internet’s premier sports Web from 1996-2002 and were technically the first fantasy football columnists/analysts on the major media site.

• Our writers’ articles and fantasy football player rankings have appeared in seven national fantasy football magazines. See what our customers say about our fantasy football player rankings.

Reason #2 – Our content quality and uniqueness

We're not infallible, but over the last 13 years, you would be hard-pressed to find a more reliable source of fantasy analysis and prognostication anywhere. Our subscribers have come to expect, and our competitors have consistently imitated (or worse, copied) our outstanding content, both preseason and in-season. Since 1995, we’ve been on the cutting edge and continue to be.

Some sites are good at regurgitating and offering up a barrage of stats; some are good at collecting a wide variety of opinions to give you the "safest" picks and rankings; some are good at rewriting newspaper articles available to the general public.

Generally speaking, here’s what we do:

• Offer extensive news and injury updates, but with the inclusion of insider information not found in newspapers (or found in them well after we’ve reported it). We give you not only the information, but insight into the fantasy implications of the information. When situations aren’t exactly clear or known, we’re giving you the best guesses from those close to the situations.

• Cover football extensively – not just fantasy football – by analyzing personnel and coaching philosophies and how they pertain to and affect fantasy production. In other words, we’re not just using statistics and numbers to analyze players and teams. We’re analyzing talent, offensive and defensive systems, matchups, etc.

• Back up our extensive analysis with the appropriate statistical data, especially unique data that cannot be found in newspapers or on sites like nfl.com and espn.com.

• Offer proven and well thought-out "gut feelings" and fantasy instincts culled from over a decade of producing our site and, in our publisher’s case, from playing fantasy football since the mid-80s.

Or we invite you to visit our “What You Get” page to see exactly what you’ll get as a subscriber.

Reason #3 - Our comprehensiveness & content delivery

There are hundreds of fantasy football sites on the Internet, but none of them can approach our level of comprehensiveness. As a subscriber, you’ll enjoy a one-stop-shop for fantasy information, analysis, and statistical and technical tools. Our preseason and in-season reports cover fantasy from every imaginable angle. We also provide the most in-depth analysis on NFL teams, coaches, and, of course, players. Statistical and schedule analysis is also a very strong point. There’s much more, too. And unlike competing publications that collect your money, issue you a password, and then leave you completely on your own all year, Fantasyguru.com prides itself in keeping in close contact with its subscribers throughout the season.

Not only that, but we devote extra resources so we have a mailing system that can e-mail our entire subscriber list in less than 5 minutes – even a 100-page e-mail if need be. These e-mails contain a large percentage of the content we post on our site. FantasyGuru.com is a service, not just a site.

Whenever we lift a finger, you'll either be e-mailed the content directly or will be notified by e-mail when we produce new content that is too large to e-mail. By the time the season is over, we'll likely e-mail you 140-150 times with full reports, notification that large reports have been posted online in our subscriber area, and breaking news updates. We'll also produce 2,500 pages of content (with no fluff), 150+ different editorial sections, and 700+ articles or features total. In addition to keeping in close contact via e-mail, we also provide you with your own username and password, which will enable you to access our premium content whenever and wherever you want.

Reason #4 – Our advanced stat tools and tech features

We’ve made major strides in this area over the last couple of years, and in 2008 we’re going to be bringing things to a whole new level. There are too many features to list here (but check out our “What You Get” page). Here’s just a small sampling of some of the tools our subscribers will enjoy in 2008:

• 2008 Draft Tool: Easily track and manage your online or offline drafts and use the tool to maximize your Value-Based Drafting and much more.

• Guru Database: Deep statistical database of fantasy football information spanning the past five years. This gives us the ability to build software to isolate top performers, and much more.

• Custom Preseason and In-Season Fantasy Football Projections: Custom built and sortable, expert offensive skill, special team, and IDP projections strictly based on your scoring methods.

• Custom Preseason and In-Season Cheat Sheets - As a bonus, customized rankings can be generated in cheat sheet form (even one-page) for easy access and viewing in the preseason and for each week of the regular season.

• MyGuru: Personalized portal to all of your fantasy football information. Watch players, customize scoring, set team news watches, and view expert fantasy football projections for your players in your various leagues.

• Roster Analyzer: Use this powerful tool to help with your lineup decisions. Set up your scoring systems and how many players you start at each position, and this tool will suggest a starting lineup for you.

• Trade Analyzer: Using similar technology as our Roster Analyzer, this tool allows you to enter two sides of a proposed trade and the tool will analyze the trade and indicate how favorable or unfavorable the deal is for you.

• Points Allowed Tool: For all positions, including IDPs, see what teams are giving up the most/least points to each fantasy position in your scoring system(s) over the schedule range you select.

• Strength of Schedule Tool: We measure strength of schedule by looking at the fantasy points allowed by each team to a given position and then summing up and averaging those points over the schedule range you select. The SOS shown can be customized to YOUR league’s scoring system, so it’s SOS in YOUR league.

• Red Zone Report: See who is the most active inside the 20.  Keeps track of pass attempts, targets, rushing attempts, goal-line stats, contribution percentages, and more.

• Pass Target Report: See who is getting thrown at the most across the league.

• IDP Stud Report: Keep track of the defensive leaders easily and effectively.  Track all major defensive stats as well as who’s creating most of the opportunities for their team with overall contribution percentages.

• Team News Tracker: A comprehensive daily listing of news items from sites across the web.  Sortable and watch-able by team.

• Site User Ratings: Allows site users to rate players in the preseason for the 2007 season and for each week of the season as another analytical tool independent from our official site fantasy football rankings and ratings.

• Matchup History Tool: Easily view your player’s matchup history versus this week’s opponent and see if he’s dominated, struggled, or fallen somewhere in the middle in recent meetings.

• GuruAnalytics: Brand new robust application that lets you compare players across the league on just about any statistical combination you can imagine.  Ever want to figure out whom to draft or to start?  This will make digging for the information a snap.

And, believe it or not, there will be much more than this!

Reason #5 – Our interactive and multimedia content

In 2007 we began producing weekly and bi-weekly Podcasts, as well as Video Reports. These two elements only enhanced our offerings and provided subscribers with even more information delivered in new ways. The Podcasts are hosted by our own John Hansen and Adam Caplan, who happen to be TV and Radio veterans in this industry, appearing on TV shows on NFL.com and NFL Network as far back as 2002. Hansen and Caplan are currently also the hosts of “Sirius Fantasy Football” on Sirius NFL Radio channel 124. In 2008, the duo will produce a Sunday night wrap-up show, which will go over the weekend that was and will offer early info on injuries and WW options. Later in the week, the pair return for a Saturday preview show that will go over each matchup. We also added video reports, hosted by Hansen, on a variety of topics, and they are yet another way we inform and entertain our customers.

In addition, FantasyGuru.com boasts an impressive and devoted message board community. Our boards are full of knowledgeable and helpful individuals and is void of a lot of the problems comparable boards face, such as frequent personal attacks and the like. Some of our customers even claim that access to our MBs is worth the price of subscription alone. Finally, in 2008 we will be hosting more expert chat sessions than ever, giving our customers access to our insiders on a wide variety of topics.

Reason #6 – Our longevity and originality

We started publishing in 1995 as a printed, hard-copy newsletter, and in each year that followed, our company has grown by leaps and bounds and has become stronger and better than the year before. You'd be surprised how many other fantasy services are run by people who also have full-time jobs. Fantasy Football IS our full-time and only job.

Over the last few years, we have seen many, many sites attempting to imitate and duplicate our content. For example, we believe we invented the "Breaking News" e-mail update in 1997 when we sent one out to advise readers to pick up then-rookie Corey Dillon after news broke that starter Ki-Jana Carter was out for the season. There have been many, many examples of other sites copying our content ideas.
 

We can't control this imitation by others, but the fact that we have seen others using our ideas only motivates us to continually improve our content to stay one step ahead of the competition.

Wouldn't you rather get your information and analysis from an original, the service the other services subscribe (or attempt to subscribe) to?

Reason #7 – We do more for less, and time is money

First and foremost, we haven't raised our subscription price in our 14 years of publishing. In fact, we continually add more and more content and cool technical features without passing any of the costs along to our subscribers. Our costs to host and manage our site, for example, have increased 500% the last five years, yet our subscription price remains the same.

And if you’re a previous subscriber, at the end of each season you’re always able to re-subscribe at a price that is lower than the going rate. Feel free to review our Subscription Features (the "What You Get" page) for overviews on the 2,500+ pages of content (with no fluff), 150+ different editorial sections, and 700+ articles or features total we will publish in 2008.

Taking this point even further, in 2002 we recognized our readers' interest in other fantasy sports and added a fantasy baseball Draft Guide and in-season content FREE to all football subscribers. The wealth of knowledge, insight, and information offered preseason and during the season is viewed by many as being worth our subscription price alone – but it’s been free for our football subscribers.

And while we certainly do not dispute the fact that there are still a few sites that are viable and do not charge a fee for information, we contend that no free (or pay) site can approach the level of comprehensiveness offered by FantasyGuru.com. What this means for the user is that he or she would have to search several sites to approach the level of information and analysis contained within FantasyGuru.com.

Since time is money, and users who must search the Web for hours upon hours waste a significant amount of time, the alternative would be to subscribe to FantasyGuru.com. With a subscription, all the information – NFL news, injury updates, fantasy analysis, fantasy football player rankings, etc. – that a fantasy player could possibly need is delivered conveniently to their e-mail inbox for less than $1 a week. 

Reason #8 – Everyone needs an edge these days

Never before has fantasy football been so competitive and difficult to navigate than it was in 2007 – and it’s only going to get more heated and complicated. Ten years ago, it was thought to be a stretch to charge a fee for fantasy information, but we did it successfully then. Now, with more and more companies following our lead and charging a fee for information, subscribing to FantasyGuru.com is not merely a wise investment; many would say it’s a must.

If you’re a novice player, you’ll be helped greatly by our insightful analysis and strategies, our fantasy football player rankings and projections, sleeper picks, and all of our news and injury coverage (and more). If you’re a savvy player, you’ll enjoy the convenience of not having to search multiple sites for info and scramble on Sundays wondering if your star player is going to play. You’ll also appreciate a well-informed opinion to compare with your own (and more).

Of course, any fantasy player benefits from our extensive statistical and technical tools.

Reason #9 – Our loyalty to our subscribers

We're not out to make a quick buck. We want to keep you as a subscriber for a long time, and we work diligently to ensure you're satisfied, understanding that our users expect a constantly improving product. We wouldn't settle for anything less. We have, without a shadow of a doubt, improved our service in each of our 13 years of publishing.

Our subscription renewal rate is usually around 85%, which is very high. Plus, as mentioned above, when you subscribe once at the regular price, you'll forever have the opportunity to renew your subscription at a price substantially lower than "the going rate." Not only that, but at the end of every season, we welcome subscribers to play in a special playoff league contest and compete against other FantasyGuru.com readers. We give away cash prizes and free subscriptions for life.

Reason #10 – Because you have to have this service!

If you've read this far, we're not going to beat around the bush. The truth is, we're not perfect. But we are very comfortable in saying that a very large percentage (over 85%) of our readers are very happy with our service. Many of our readers were hesitant to order a service like ours at first, but ultimately they were very glad they did.

We encourage you to give us a shot. After more than a decade in this industry, we know for a fact that there's an 85% or more chance that you, too, will be very glad you did.

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