We contend that NO fantasy site or service can match us in terms of credibility and our track record.

Here are some other examples of how we stand out from the rest:

• We’ve been publishing since ‘95, an eternity in the fantasy industry. In ‘05, we are celebrating our 11^th year, and our reputation is impeccable in the industry. Unfortunately, in fact, we’ve had to cancel 20+ subscriptions ordered by people in the industry due to rampant imitation and outright copyright infringement. Many of these people haven’t even been playing fantasy football as long as we’ve been publishing this site.

• Unlike 99% of the other fantasy information services, we’re on the inside when it comes to the NFL. We talk to NFL players, coaches, and beat writers; we attend events such as the NFL Combines, NFL Draft, and Training Camps with full credential access; we’re constantly discussing the league with key insiders and analysts who talk to coaches and players and break down coach’s tape. Most other sites get their information from watching games and reading newspapers and are run by people who hold down full-time jobs in other fields – in other words, they’re like any other NFL fan.

• We publish a national fantasy football magazine. FantasyGuru.com Magazine is available on newsstands nationally each summer and features a cover story interview with a marquee NFL player (LaDainian Tomlinson and Clinton Portis the last two years). How many other sites make it to your local newsstand?

• We're the NFL's choice for fantasy insight on TV and Radio. While the owners of other sites are watching NFL Network and NFL Films productions, and while they’re listening to Sirius NFL Radio, the official radio station of the NFL, we’re actually appearing and co-hosting these fantasy shows. No other fantasy football web site can claim that its owner has been employed by and appeared weekly on the NFL’s official TV and Radio Station – but we can. The NFL also produced its own six-hour fantasy football DVD in 2003 and asked us to offer fantasy insight as co-host of the DVD.

• We're elsewhere on TV, Radio, and Print. You can also find us weekly on the 30-minute "Spotlight on Fantasy Football" show on Comcast Sportsnet (in Philadelphia, Chicago, and Baltimore/DC in 2004). We also provide fantasy analysis for an NFL preseason special that appears nationally on ABC in August. We’ve appeared weekly on ESPN Radio and too many (local) radio stations to mention, as well as being interviewed by and quoted in the Wall Street Journal (summer 2004), San Francisco Chronicle, New York Times, Wired News, and other publications.

• We’ve proven our savvy in some of the top "expert" leagues on the Internet. Boasting about Expert League titles is a necessary evil these days, so here goes:
  
  No individual dominated the Internet’s various Expert Leagues in 2004 more than FantasyGuru.com Publisher John Hansen, who won the $5000 Champs Challenge (plus has a 32-11 three-year record); CBS Sportsline’s Expert League (14-2), Yahoo! Sports’ Expert League (14-3), and Sportsbuff.com’s Expert Salary Cap Challenge (1^st out of 70). We covered auctions, too, as Senior Writer Scott Pianowski won Fantasy Auctioneer’s Expert League, the largest auction expert league out there. In our own magazine’s expert league, we’ve had some tough luck in the playoffs, but Hansen’s been the #1 seed in both of the league’s two years, with a combined record of 23-5. Of Hansen’s nine Expert Leagues in 2004, he made the playoffs in seven of them, was the #1 or #2 seed in six of them, and the two leagues in which he did not make the playoffs (run by Fantasy Sports Magazine), he had won outright the year before, in 2003. Hansen also won an Expert's Poll in 2004, beating out 14 other experts to win Pro Forecast Magazine's "Master's Forecast," after finishing in 2nd place in 2003.
  
  He’s also the only three-time winner in FanEx, the industry’s oldest expert league, and he has won 11 titles in (legitimate) Expert Leagues over the years. Many other sites join scores of low-end expert leagues and allow infrequent contributors to compete in the hopes of collecting an expert league title, but we join only the top leagues and are represented 80% of the time by Hansen, the Publisher and main writer.

• We were one of the very first fantasy football content providers to ESPN.COM and were featured on the Internet’s premiere sports Web as far back as 1996.

• Our writers’ articles and player rankings have appeared in seven national fantasy football magazines. In addition, our Senior Writer, Scott Pianowski, has previously supplied weekly player rankings for USA Today's Sports Weekly from 2002-2003.

Some sites are good at regurgitating and offering up a barrage of stats; some are good at collecting a wide variety of opinions to give you the "safest" picks and rankings; some are good at rewriting newspaper articles available to the general public.

Generally speaking, here’s what we do:

• Offer extensive news and injury updates, but with the inclusion of insider information not found in newspapers (or found in them well after we’ve reported it). We give you not only the information, but also insight into the fantasy implications of the information.

• Cover football extensively – not just fantasy football – by analyzing personnel and coaching philosophies and how they pertain to and affect fantasy production. In other words, we’re not just using statistics and numbers to analyze players and teams. We’re analyzing talent, offensive and defensive systems, matchups, etc.

• Back up our extensive analysis with the appropriate statistical data, especially unique data that cannot be found in newspapers or on sites like nfl.com and espn.com.

• Offer proven and well thought out "gut feelings" and fantasy instincts culled from over a decade of producing our site and, in our Publisher’s case, from playing fantasy football since the mid-80s.

As a very small example, check out some Direct Quotes from our 2004 Preseason Reports.

Or we invite you to visit our Content Page to see exactly what you’ll get as a subscriber.

Whenever we lift a finger, you'll either be e-mailed the content directly or will be notified by e-mail when we produce new content that is too large to e-mail. By the time the season is over, we'll likely e-mail you 140-150 times with full reports, notification that large reports have been posted online in our subscriber area, and breaking news updates. We'll also produce 2500 pages of content (with no fluff), 150+ different editorial sections, and 700+ articles or features total. In addition to keeping in close contact via e-mail, we also provide your own username and password, which will enable you to access our premium content whenever and wherever you want.

Over the last few years, we have seen many, many sites attempting to imitate and duplicate our content. For example, we believe we invented the "Breaking News" e-mail update in 1997 when we sent one out to advise readers to pick up then-rookie Corey Dillon after news broke that starter Ki-Jana Carter was out for the season. There have been many, many examples of other sites copying our content ideas.

We can't control this imitation by others, but the fact that we have seen others using our ideas only motivates us to continually improve our content to stay one step ahead of the competition. Wouldn't you rather get your information and analysis from an original, the service the other services subscribe (or attempt to subscribe) to?

Taking this point even further, in 2002, we recognized our readers' interest in other fantasy sports and added a fantasy baseball Draft Guide FREE to all football subscribers.

• 2004: Donovan McNabb, Thomas Jones, Chris Brown, Willis McGahee, Warrick Dunn, Kevin Jones, Julius Jones, Javon Walker, Andre Johnson, Drew Bennett, Ashley Lelie, Jerry Porter, Antonio Gates, Jason Witten, and more.
• 2003: Matt Hasselbeck, Marc Bulger, Stephen Davis, Kevan Barlow, Correll Buckhalter, Chris Chambers, Baltimore's Defense, and many more.
• 2002: Michael Vick, Brad Johnson, Deuce McAllister, Travis Henry, Clinton Portis, Michael Bennett, Donald Driver, Rod Gardner, Chad Johnson, Koren Robinson, Todd Heap, Billy Miller, and others.
• 2001: Aaron Brooks, Antowain Smith, Anthony Thomas, Garrison Hearst, James Thrash, Willie Jackson, Laveranues Coles, Bubba Franks, and others.
• 2000: Daunte Culpepper, Torry Holt, Robert Smith, Terrell Owens, Ricky Williams, Brian Griese, Jamal Lewis, Donovan McNabb, Jeff Garcia, and Joe Horn.
• 1999: Kurt Warner, Edgerrin James, Charlie Garner, Olandis Gary, Germane Crowell, Patrick Jeffers, Kevin Johnson, Albert Connell, Amani Toomer, Jacquez Green, and Corey Bradford.
• 1998: Randall Cunningham, Randy Moss, Vinny Testaverde, Eric Moulds, and Skip Hicks.
• 1997: Dorsey Levens, Brad Johnson, Napoleon Kaufman, Rod Smith, and Johnnie Morton.
• 1996: Antonio Freeman, Mark Brunell, Adrian Murrell, Wesley Walls, and Jamal Anderson.
• 1995: Isaac Bruce, Curtis Martin, Terrell Davis, Scott Mitchell, Curtis Conway, and Brett Perriman.

Since time is money, and users who must search the Web for hours upon hours waste a significant amount of time, the alternative would be to subscribe to FantasyGuru.com. With a subscription, all the information – NFL news, injury updates, fantasy analysis, player rankings, etc. – that a fantasy player could possibly need is delivered conveniently to their e-mail inbox for less than $1 a week.

If you’re a novice player, you’ll be helped greatly by our insightful analysis and strategies, our player rankings and projections, and all of our news and injury coverage (and more). If you’re a savvy player, you’ll enjoy the convenience of not having to search multiple sites for info and scramble on Sundays wondering if your star player is going to play. You’ll also appreciate a well-informed opinion to compare with your own (and more).

We're not out to make a quick buck. We want to keep you as a subscriber for a long time, and we work diligently to ensure you're satisfied, understanding that our users expect a constantly improving product. We wouldn't settle for anything less and have, without a shadow of a doubt, improved our service in each of our ten years of publishing.

Our subscription renewal rate is usually around 85%, which is very high. Plus, as mentioned above, when you subscribe once at the regular price, you'll forever have the opportunity to renew your subscription at a price substantially lower than "the going rate."

We encourage you to give us a shot. After more than a decade in this industry, we know for a fact that there's an 85% or more chance you'll be very glad you did.