Apr 7, 2010
I need to announce today that we will not be publishing FantasyGuru.com Magazine this year. I’m not going to rule out bringing the magazine back, but for the past five years the publication’s been more of a luxury than a necessity, and for a variety of reasons it’s not nearly as viable now as it’s been in the past.
Rest assured, we’re as strong as ever as a company and this move has nothing to do with our future prospects in this industry.
The main issue is that the company we’ve worked with publishing the magazine was sold, and it’s been apparent to me for quite some time the company that is now running the show has little or no interest in continuing to work with us (they have not contacted me regarding the mag). That’s certainly their prerogative, and the fact is I haven’t been beating down their door to work with us again, either, nor have I taken the time to try to find another company to help us publish and get the magazine on the newsstand. Working with a company like we have is needed because, for one, it’s not exactly easy to publish a single title a year and get it on the newsstands. Had the status quo been in place this year in terms of working with this company, the costs, etc., I certainly would have continued to do the magazine.
But that’s not the case, and honestly the magazine hasn’t been profitable for five years. So while it’s a buzz kill not having it this year, I don’t think going out of my way to continue to produce a loss leader is a wise move at this juncture. Most likely, if we were to work with another company, the costs would go up, so we’d lose even more revenue. Publishing the magazine was also a real strain on us for about two months, and a lot of the effort was wasted because a lot of the content in the mag is out of date by the time it hits the stands. As I stated above, it’s really been a luxury for us, and in today’s economic environment, luxuries tend to go away in business.
We’ll continue to produce content in the spring and early summer like we always do, but without the effort needed for the magazine there won’t be that dead period in May and early June when we’re too consumed with the production of the magazine and can’t put out as much regular content. Plus, like a RB who’s had minimal carries, we’ll be “fresher” when the preseason and season is upon us.
I’m sorry to disappoint those who liked having a tangible piece from us in the form of the magazine, but there are always tough decisions to be made in business, and I’ve made one here. I’m bummed too, especially since I mentioned doing the magazine for ten years in the debut issue’s editor’s letter. We made it only seven years.
But as I’ve always said about the magazine: we’re simply just a website that has a magazine. Now we’re just a website – and that’s what we’ve really always been.